Sharing the Love
The good people behind Mateus Rosé - the fresh, young and most international Portuguese wine - summoned the Wizards to help them spread the word about their new colourless, clear glass bottle. On social media. For the pink-heavy Valentine Season.
The natural habitat of a Mateus Rosé Bottle is the refrigerator - which also happens to be the natural home of the Fridge Poetry Magnet Set - an all time favourite of pop culture and romantic lovers.
For this Valentine's celebration, the Wizards built a Mateus Themed Digital Fridge Poetry Set that urged the brand fans to create and share romantic messages with carefully chosen words. Details like a magnetic drag & drop interface and a complete sharing engine that even created animated gifs from every custom message made up this compelling campaign.